Privacy policy

Privacy Policy

Last updated: 5 February 2026

LOYLY, a brand of THE AXN SRL ("we", "our"), operates this store and website, including all associated information, content, features, tools, products and services, to provide you, the customer, with an organised shopping experience ("Services"). LOYLY is powered by Shopify, which allows us to offer you the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or when you communicate with us in another way. If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy prevails with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and that you understand the collection, use and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal data, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact data — including your name, address, billing address, shipping address, phone number and email address.
Financial information — including credit card, debit card and financial account numbers, payment card information, transaction details, payment method, payment confirmation and other payment details.
Account information — including username, password, security questions, preferences and settings.
Transaction information — including items you view, place in cart, add to wishlist, or purchase, return, exchange or cancel, as well as previous transactions.
Communications with us — including information you include in communications with us.
Device information — including information about your device, browser or network connection, IP address and other unique identifiers.
Usage information — including information regarding your interaction with the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you — including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services — including from your device, and through the use of cookies and similar technologies;
From our service providers — when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Providing, customising and improving the Services. We use your personal information to provide you with the Services, including to fulfil your contract, process payments, fulfil orders, send you account-related notifications, process purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange shipping, and personalise your experience.

Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing communications, advertisements and promotions by email, text message or post, and to show you online advertisements.

Security and fraud prevention. We use your personal information to authenticate your account, provide you with a secure payment and shopping experience, and detect, investigate or take action with respect to possible fraudulent, illegal or unsafe activities. We recommend that you do not share your username, password or other access details with anyone else.

Communicating with you. We use your personal information to provide you with customer support, respond to your requests, and maintain our business relationship with you.

Legal reasons. We use your personal information to comply with applicable law or to respond to valid legal process.

How We Disclose Personal Information

With Shopify, suppliers and other third parties that provide services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
With business and marketing partners to provide you with marketing and advertising services.
When you ask us or agree to the disclosure of certain information to third parties, such as for product shipping.
With our affiliates or within our corporate group.
In connection with a business transaction, such as a merger or bankruptcy.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. To find out more about how Shopify uses your personal information, you can visit the Shopify Consumer Privacy Policy.

Children's Data

The Services are not intended to be used by children and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. As of the effective date of this Privacy Policy, we are not aware that we share or sell personal information of persons under 16 years of age.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable and we cannot guarantee absolute security. How long we retain your personal information depends on various factors, such as whether we need the information to maintain the account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.

Your Rights and Choices

Right of access/knowledge. You may request access to the personal information we hold about you.
Right to erasure. You may request deletion of the personal information we retain about you.
Right to rectification. You may request correction of inaccurate personal information.
Right to portability. You may request a copy of the personal information we hold about you.
Right to opt out of targeted advertising. You may opt out of the "sale" or "sharing" of your personal information. If you visit our site with the Global Privacy Control signal enabled, we will automatically treat this as an opt-out request.
Managing communication preferences. You may opt out of receiving promotional emails at any time using the unsubscribe option displayed in our emails.

If you live in the European Economic Area or the United Kingdom, you may exercise the following additional rights: objection to processing and restriction of processing, as well as withdrawal of consent.

You may exercise any of these rights by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may file a complaint with the local data protection authority.

International Transfers

We may transfer, store and process your personal information outside the country in which you live. If we transfer your personal information from the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses.